Opinion leadership

The clowns, freaks, acrobats, jugglers, strongman, magicians, spinners, and liars are coming to save us, from their latest rescue (which got us into the record books), thank you very much!

Measuring “scientifically” what views we have – if any – is now vitally important. What we think between elections, even in a national referendum is of no concern.

The Superpollsters: How They Measure and Manipulate Public Opinion 
20 Questions A Journalist Should Ask About Poll Results