Corrected for the ~40%
Capacent-Gallup and other PR firms provide politicians and their lapdogs (the media) with repeated and false interpretations of stats. It’s how it looks that matters not the math.
And for the presidency it is Videocracy, Italian stile.
How to Lie with Statistics
Failure by Design
Punk Economics (1-2-3)
George Orwell’s guide to the news
The Obedience Test that Shocked the World